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Using Context for Social Buyer Persona Strategy
Image via Wikipedia Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers. We will attain indications on what...
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Creating Scenarios About Your Social Buyer Persona
Image by jasoneppink via Flickr Story telling has obviously been around for a long, long, long time. What is new is that story telling is beginning to gain acceptance as a planning tool for strategies...
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Use Personas to Segment by Buying Behavior
Image via Wikipedia If you’ve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even monthly drill. We look at opportunities via company name, whether they are Global...
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Reinvent B2B Sales With Buyer Personas
Image via Wikipedia Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is...
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The Research Methods of Social Buyerology
Image by smemon87 via Flickr In my article, Social Buyerology: Understanding Buyers in the Social Age, I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to...
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